Capitalist Ju-Jitsu

I’m a big fan of people who use the power of capitalism to strike a blow for the people left behind by its “profit is all that matters” mantra.

A great example today via Boing Boing:
A progressive promotional agency called Anomaly has an employee camping out in front of the NYC Apple store, first in line to buy the new Apple iPhone when it goes on sale later this month. Once purchased, they will auction the phone off on eBay and donate the profits to Keep A Child Alive, a non-profit tht provides AIDS drugs directly to impoverished children in Africa.

Call it capitalist ju-jitsu:
“a martial art whose central ethos is to yield to the force provided by an opponent’s attack in order to apply counter techniques.”

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