Matthew Sweet Is Alt.Pop

Matthew Sweet is the kind of rocker that you always tell your friends about, and are surprised when they’ve never heard of him. In a just world, he’d be a huge star. I created a whole new genre designation on my iTunes program, largely when confronted by his music (although Ben Folds and Better Than Ezra fit nicely there, as well): Alt.Pop

Sweet’s music is pop, but not saccharine and with a distinct rock kick. Pick up albums like Girlfriend or 100% Fun and find out for yourself.

Why the shout-out? His new album is coming out soon, working with Susanna Hoffs of the Bangles on covers of great 60’s pop.

“Songs such as Fairport Convention’s “Who Knows Where the Time Goes?” sit comfortably alongside a nicely sloppy bash at the Who’s “The Kids Are Alright.” A letter-perfect, feedback-stoked version of Neil Young’s “Cinnamon Girl” segues naturally into Love’s flamenco-dusted ballad, “Alone Again Or.”

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